Authentic content. Backed by strategy.
Marketing expertise meets authentic storytelling
8 Years of Marketing
A decade of hands-on experience across digital marketing, content strategy, and brand building.
Former Meta Ads Product Analyst
Inside experience at Meta gives me a deep understanding of how the algorithm and ads ecosystem actually work.
Former Digital Agency Owner
Ran my own agency — I know what brands need and how to deliver content that performs.
Family Content Creator
Mom of two creating authentic family lifestyle content that resonates with real audiences.
Strategic UGC Partner
Every campaign starts with strategy — I don't just film, I develop content concepts that serve your goals.
Real Organic Performance
Transparent analytics and real audience data — 130K+ accounts reached, all organic, no paid ads.
I don't just create reels. I identify the story your audience needs to hear.
Choose what fits your brand
All prices are inclusive of payment processing fees
Organic Content
Starter
From SGD 400
Best For
Brands that want one authentic piece of content to introduce a product, experience or campaign.
- 1 video (max 60 seconds) — scripted, filmed & edited
- 1 revision
- Delivery in 3–5 days
Package
Brand Story
SGD 900
Best For
Brands that want to communicate multiple USPs through a cohesive content story.
- 2 videos (up to 60 seconds each)
- Basic strategic plan highlighting key USPs
- Up to 3 revisions
- Delivery within 5–7 days
Service
Content Campaign
From SGD 2,000
Best For
Brands that want more than a one-off Reel.
- Strategic plan aligned with marketing goals
- Up to 4 videos (max 60 seconds each)
- Up to 3 revisions
- Hook and CTA optimisation
- Delivery within 7–10 days
- Raw footage included
Add-Ons
Applies only when not included in package
Raw Footage for all videos — SGD 100
Extra Revision — SGD 30 per revision
Rush Delivery (48 hours) — SGD 100
Static photos from UGC creation (professionally taken) — SGD 500
How I Tell Brand Stories
Every campaign begins with strategy. Rather than simply creating videos, I develop content concepts based on audience behaviour, storytelling and brand objectives. Each case study below demonstrates how a different content strategy was used to achieve a specific marketing outcome.
Authentic Review Storytelling
Mandai Curiosity Cove
Objective
Introduce the attraction through a genuine family experience instead of a scripted advertisement.
Content Strategy
Rather than listing the attraction's features, I shared an authentic family story and naturally integrated the experience into our day. The content focused on emotions, honest opinions and relatable parenting moments, allowing viewers to experience the attraction through our perspective.
Authenticity encourages trust, resulting in stronger watch time and organic sharing than traditional promotional content.
Results
85,728
Views
62,358
Accounts Reached
24s
Avg Watch Time
74
New Followers
3.3K
Shares
1.4K
Likes
Why This Strategy Worked
- →Audiences connect with genuine experiences more than scripted advertisements.
- →Storytelling allowed the attraction to feel like part of our family's journey rather than a promotion.
- →Emotional moments encouraged viewers to share the reel with friends and family planning similar outings.
- →The content built trust while naturally showcasing the client's offerings.
Home Upgrade Reveal Campaign
Objective
Create excitement around our home renovation while introducing multiple complementary brands within a single story.
Content Strategy
Instead of promoting each brand separately, I designed a complete home transformation reveal that naturally showcased three collaborating brands together.
The reveal format built anticipation before unveiling the final space, allowing every brand to be featured without feeling forced.
Results
48,381
Views
28,327
Accounts Reached
45s
Avg Watch Time
53
New Followers
Why This Strategy Worked
- →Reveal-style content naturally builds curiosity and increases viewer retention.
- →Featuring three complementary brands within one transformation made the collaboration feel seamless instead of promotional.
- →Viewers stayed to see the final reveal, increasing average watch time.
- →Each brand benefited from the emotional payoff at the end of the story.
Story-First Brand Integration
SG Gate Door Window
Objective
Increase audience investment before introducing the sponsor.
Content Strategy
Rather than mentioning the client immediately, I created a series documenting our home renovation journey. Once viewers became emotionally invested, I introduced the featured brand as a natural solution within the story.
This positioned the brand as part of the journey instead of interrupting it.
Results
44,135
Reel 1 Views
32,373
Reel 2 Views
20,954
Reel 3 Views
Why This Strategy Worked
- →Audiences became invested in the renovation journey before the product appeared.
- →Delaying the brand mention reduced the feeling of being sold to.
- →A multi-part campaign kept viewers returning for updates.
- →The brand became associated with solving a real-life problem rather than simply advertising a product.
Humour-Driven Storytelling for Home Businesses
Objective
Promote local home-based businesses through entertaining, highly shareable content.
Content Strategy
Instead of producing a straightforward product review, I wrote a humorous storyline that naturally incorporated both businesses into the narrative.
Comedy creates stronger emotional engagement and encourages viewers to tag friends who relate to the situation.
Results
26,205
Views
20,096
Accounts Reached
29s
Avg Watch Time
Why This Strategy Worked
- →Humour reduces resistance to promotional content.
- →Relatable family situations encouraged tagging and sharing.
- →The featured businesses became part of the joke rather than the focus of the advertisement.
- →Entertainment value extended the content's reach beyond existing followers.
Original Creative Campaign
Objective
Create an original concept that generated excitement while keeping audiences engaged beyond a single reel.
Content Strategy
Every concept was developed specifically for the campaign rather than following existing trends. To extend engagement, I proposed a second reel that continued the storyline and maintained audience anticipation.
Results
20,954
Views
13,538
Accounts Reached
38s
Avg Watch Time
12
New Followers
Why This Strategy Worked
- →Original concepts help brands stand out in crowded social feeds.
- →Story continuation encouraged viewers to return for future content.
- →The campaign became memorable because it prioritised entertainment over direct selling.
- →Building anticipation increased long-term engagement rather than relying on one viral moment.
Testimonial Through Storytelling
Objective
Build trust through genuine user experience rather than a scripted testimonial.
Content Strategy
Instead of telling viewers why the product was good, I allowed them to experience my journey with the product through storytelling.
The product naturally became part of the story, making the endorsement feel authentic.
Results
19,178
Views
12,348
Accounts Reached
39s
Avg Watch Time
Why This Strategy Worked
- →Storytelling creates emotional credibility that traditional testimonials often lack.
- →Viewers saw the product in everyday use rather than staged demonstrations.
- →Authentic experiences build stronger trust and purchase confidence.
- →The soft-sell approach keeps audiences engaged without feeling advertised to.
Family Storytelling Campaign
Objective
Create meaningful, community-driven content by involving family members in the campaign.
Content Strategy
The campaign showcased genuine family participation, highlighting teamwork, community spirit and authentic interactions.
Where suitable, I rally family members and relatives to contribute naturally, creating content that feels sincere rather than scripted.
Results
10,013
Views
7,160
Accounts Reached
36s
Avg Watch Time
Why This Strategy Worked
- →Real family interactions are more believable than acted scenes.
- →Authentic relationships create emotional connections with viewers.
- →The campaign reflected shared experiences that many families relate to.
- →Genuine participation strengthened audience trust in the featured brand.
Bold Negative Hook + Event Coverage
Danco's Takeout
Objective
Drive immediate attention and increase footfall during a live food event.
Content Strategy
I opened the reel with a bold, curiosity-driven negative hook before transitioning into the positive dining experience.
Because the campaign supported a live event, I filmed on-site and delivered the edited content either on the same day or the following day, allowing the client to capitalise on event traffic while it was still happening.
Results
8,051
Views
5,712
Accounts Reached
20s
Avg Watch Time
Why This Strategy Worked
- →A strong negative hook immediately interrupted scrolling and increased curiosity.
- →The reveal shifted viewers from concern to a positive brand experience.
- →Same-day delivery allowed the business to benefit while the event was still ongoing.
- →Timely content helped generate awareness and encouraged immediate visits during the event.
Ready to create something authentic?
Reach out on WhatsApp for a quick chat about your brand. I respond fast and love discussing new collaborations with family, food, and lifestyle brands.
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